The Power and Future of Branded Content
These are exciting times for brands and marketers. Traditional marketing models and strategies are shifting, morphing into new shapes that require new approaches and ways of thinking. No longer defined by a single entity, brands are now characterised by a huge number of elements, all gathered together under the umbrella of one of the most powerful words in the industry: Content.
To reflect this power, APA invites to the first-ever International Content Summit, a one-day conference gathering some of the world’s leading experts in digital and print to harness their creative energies and once and for all define and discuss the revolutionary concept of ‘Content’.
The programme has been specifically tailored for everyone in the advertising and media industries who want to know more about branded content, with topics selected to give the delegate a 360-degree view of the industry, both now and in the future.
Some of the world’s leading opinion-makers in the world of marketing will deliver their thoughts on how to develop and use content in the most effective ways possible. These speakers include David Seers (COI), Ben Hammersley (Technologist, Journalist and Broadcaster), Julia Hobsbawn (CEO Editorial Intelligence), Julie Meyer (CEO Ariande Capital), Lorna Tiblian (Numis Securities), James Pimental Pinteo (Agency Mobile), and Susan Aubrey-Cound (Director of Multi Channel, M&S).
© CPWISSEN 14.07.2010 11:10
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